The digital space is getting challenging for every attorney, especially when it comes to finding new clients. But, with the right SEO for lawyers strategy, you will be ahead of your competition.
If you are a lawyer and want to establish a strong online presence and expand your client base, our One Percent method is just for you. Let’s see what you will get if you partner up with us and give us your trust to increase organic traffic and potential client base.
The Internet has taken every industry by storm. Bringing your business online is not as simple as creating a website and hoping it will stand out from the other 1+ billion websites available.
To rank and be among the websites that actually get traffic, you need to implement an effective SEO strategy. Our One Percent team can assist you in enhancing your website’s online visibility and driving more qualified leads by creating an expert strategy for your practice.
The latest survey shows that 34% of consumers in the United States, find lawyers through online search engines and lawyer’s websites. Consequently, if you don’t have an optimized website and content that ranks on the search engine results pages, you will be losing a third of the people seeking lawyers.
In addition, with our law firm SEO services, you will also benefit from:
Each benefit of using SEO for lawyers is long-term. However, you must let experts handle the SEO part because there are constant algorithm updates. That means your SEO strategy must be adjusted accordingly so you can stay in the top search results.
Unlike other agencies that work with SEO for attorneys, we make a strategy according to your needs and goals. Our powerful niche SEO strategy is focused on much more than helping with your online visibility.
We are dedicated to helping you be among the top one percent but for the highest ROI keyword categories. To put it in another way, we will utilize different types of SEO to generate qualified leads, not just one-off visitors who are not interested in using the services offered.
We have over a decade of experience in complex technical and programmatic SEO. Our dedicated team will focus on optimizing the website for your target audience and writing valuable content for the same audience.
Our effective SEO strategies are designed to bring positive results. We have high client satisfaction rates, and our average client retention of 3 to above 5 years may testify to that. Financial wise, our successful SEO strategies have generated more than $500 million in SEO revenue for our clients.
So what are we going to do for you as a person working in a delicate industry?
Firstly, we would like to get familiar with your work. What legal branch are you in, and what are the common cases you are taking? Knowing your field of work will help us reach the desired audience.
Next, we will do thorough legal keyword research. Our goal will be to find industry-relevant terms and phrases with high demand from your target audience. Targeting the right keywords can be a crucial factor in determining the usefulness of the SEO campaign.
Most of the lawyers work locally. Hence, if you are one of them, your SEO strategy should be customized to target the local audience. An effective SEO strategy allows you to optimize your website and local listings for the geo- and service-specific keywords that other competitors use, which could potentially attract a larger client base to your law firm.
If you hire us at One Percent, we will focus on optimizing your law firm business listing to rank at the top for local keywords. We can use different strategies to achieve that, such as:
In addition, we always take into consideration the top local ranking factors like the Google Business Profile, reviews, on-page SEO, links, the behavior of visitors, citations, and personalization.
Another important aspect of SEO for lawyers is creating high-quality content. We start with connect planning. Next on the to-do list is developing a content strategy that aligns with your law’s firm expertise.
Once we have the content strategy, we continue with writing expert content relevant to your target audience. Since legal topics are generally hard to understand for the general population, it is important to create helpful content in a language that the audience can understand.
The legal content must be clear, detailed, and up-to-date with the latest regulations. Also, they should answer the common questions of the audience.
One of the vital SEO considerations is optimizing the website for all platforms. This goes especially for mobile devices because they constitute more than half of the global website traffic.
Some of the key elements for optimizing your law firm website for mobile devices are:
Last but not least is the technical SEO for lawyers. It involves complex adjustments and strategies to optimize the site structure, HTML code, web speed, and much more. In simple words, our expert One Percent team will work to make your website search engine friendly and enhance website performance and user experience.
What makes us at One Percent unique and more successful than the competition is that we use a unique strategy for each of our clients. At the beginning of our work, we will do a comprehensive website audit that will reveal all of your strengths and weaknesses and give us a general idea of what we should do next.
Furthermore, our strategies are specially crafted so they can align with your unique goals. We are here to listen to your needs and work toward achieving your goals. Implementing both on-page and off-page SEO tactics for legal-specific keywords and audiences is our priority.
But our work doesn’t end there. We actively monitor the performance of our SEO strategy and implement adjustments when necessary. Also, we promptly adapt to industry trends and algorithm changes so your content can stay in the top SERPs.
In the digital area of the legal industry, it might be hard to rank, thus attracting a larger client base. The keyword difficulty for legal terms is typically higher than for other niches. In other words, ranking in the top SERPs on a legal-related topic may be a challenge.
To overcome that challenge, we do comprehensive keyword research and find keywords that you will have a chance at ranking. For instance, that might be long-tail keywords or local keywords.
With our tailored One Percent strategies, we can easily assist you in overcoming the SEO mistakes other attorneys and SEO agencies make, such as:
Since each of these challenges requires expertise and technical SEO knowledge, you should leverage our One Percent campaigns and overcome the obstacles with ease. With our legal SEO services, we are dedicated to helping you achieve your goals.
If you are considering hiring an SEO agency, you shouldn’t miss out on the opportunity to hear from our experts. Schedule a meeting with us so we can start the consultation process as soon as possible. Take advantage of our tailored SEO for lawyers strategies and start seeing tangible results.
