The hospitality industry is getting more and more competitive. If you want to be one of the smart hoteliers and take advantage of the Internet to build revenue, you need our One Percent SEO for hotels strategy.
Increasing your bookings while building brand awareness is not a straightforward process. However, hiring a hotel SEO agency like us will make the process easier. Let’s find out how our tailored strategies can enhance your online presence, increase your organic traffic website, and attract more guests to your facility.
SEO is a marketing strategy we use to improve the website ranking by using various techniques. SEO for hotels increases online visibility and organic website traffic, builds brand awareness, and brings qualified leads.
When we utilize the right tactics and methods, we help you appear in the top search engine results for industry-related keywords. The higher your website is on the search engine result page, the higher organic click-through rates you will have.
But why is the CTR important for your hotel? Simply put, when you have good CTRs, people see your content. When people click on your content, they get familiar with your services, feel closer to your brand, and might potentially make a reservation.
Online travel agencies are among the most popular ways people globally seek accommodation. However, prioritizing SEO over OTAs gives you more control over your online presence.
One of the biggest advantages of working with us is having actual data about the activity on your website. You can’t get a detailed overview of your listing performance with OTAs.
In addition, SEO offers long-term results for generally lower cost than OTAs. Listing your available accommodation on OTAs costs more because you must pay a commission fee for every booking.
With our SEO strategy, our focus will be to drive traffic directly to your hotel website and encourage direct bookings. If someone reserves a room through your website for the same price offered on OTAs, you won’t have to pay the commission, which can be up to 30% of the booking price. Understandably, you will have higher profit margins and a bigger return on investment.
Lastly, SEO strategies offer flexibility and adaptability, which isn’t the case with OTAs. As SEO wizards, we constantly follow the changing market conditions, consumer behavior, and industry trends. We adapt our hospitality SEO according to the latest changes so you can stay ahead of your competition.
If you want to take advantage of digital opportunities, you must choose your hotel SEO agency wisely. Collaborating with us from One Percent, you can expect:
While we focus on bringing you potential guests and increasing your visibility, you will have more time to handle other aspects of your business. Spend your spare time wisely and ensure your guests have a pleasant stay in your hotel.
Our SEO for hotels approach offers a wide spectrum of benefits.
If you decide to leave your SEO strategy to us, we will create a tailored SEO strategy specifically for your hotel. Our One Percent strategy will be designed to address your optimization needs and assist you in achieving your objectives.
To help us know what we are dealing with, One Percent will provide you with a thorough website assessment. Our experts will create a strategy to improve the technical aspects of your website and use off-page and on-page optimization to increase your online visibility.
We will use our expertise to find hospitality-related keywords and create content that will rank in local searches. That will bring qualified leads to your website and improve search engine rankings.
Once we optimize your website and create a content strategy, we will continue monitoring the website’s performance. We will create reports and make adjustments when necessary.
We will also pay attention to link-building, including backlinks and internal links on your website. Backlinks build authority, while internal links will make your website easy for users to navigate.
Hospitality SEO is a complex marketing strategy. For it to be effective, we take into consideration many aspects and use different methods, such as:
At One Percent, we treat your business like it’s our own. By partnering with us, you will get more than just a simple SEO for hotels strategy. We will use our expertise to increase your visibility, generate leads, provide you with tangible results and skyrocket your profits. Book a free discovery call now and see why we are your best choice!
