The online presence of manufacturers and industrial companies isn’t noticeable. Many have not yet realized the potential of SEO as a marketing tool for their brand and products. So, how valuable is SEO to manufacturers?
Read on as we discuss how valuable SEO is to manufacturers and the practices to increase SEO rankings.
What Is SEO for Manufacturers?
SEO (Search Engine Optimization) is the practice of improving your site for search engine visibility and ranking. This way, you can create organic traffic to your site with the goal of attracting new customers.
Yet, SEO for manufacturers slightly differs from the regular B2C (business-to-consumer) strategies because the manufacturer’s SEO goal is more focused on B2B (business-to-business) marketing.
But SEO is not a one-and-done fix for things. Rather, it is an ever-evolving process that you must adjust to stay on top of. This is due to your competitors and Google’s regular updates
If you’re unsure about the value of SEO for manufacturers and are interested in leveraging its benefits, you can check out our SEO manufacturing services, which can help optimize your online presence and drive valuable traffic and leads to your manufacturing business.
How Valuable Is SEO To Manufacturers?
SEO is one of the main lead generation engines for B2B-focused manufacturing companies today.
Getting on top of Google’s SERP (search engine results page) is crucial for generating customers from the Internet. This becomes much clearer when you consider that 89% of B2B researchers use the Internet for their research.
By using SEO, you will build your online presence and trust with new and existing customers. The best way to do this is by showcasing leadership and expertise in your area.
Important aspects of ranking high on Google’s SERP are website visits, time users spend, pages they visit per session, and bounce rate. Captivating your audience with quality content can improve all these metrics.
Understanding your customers’ needs will help you educate them on your product. SEO is about creating content that will lead customers to buy your product.
You can turn potential customers into hot leads or introduce new customers to your product. You can do this by creating informative blog posts, videos, and infographics.
70% of companies have reported generating more sales through SEO rather than PPC (pay-per-click) ads.
Sources: shutterstock.com / Photo Contributor: Rawpixel.com
The Value Of Implementing SEO For Manufacturers
Search engine ranking and visibility
With the appropriate SEO measures, you can get your website to rank higher on the results page. This will improve your product visibility to potential customers.
Quality content on site
Posting content on your website is crucial to getting your company noticed. But it’s important to deliver unique and engaging content.
Using an AI tool that other companies use to produce their written content may sound easy. But AI tools can create generic sentence structures, making visitors click away from your website.
It’s important to write well-informed content specific to your manufacturing area. Quality content creates quality leads.
By producing quality content on your website, you will reach your intended audience. But you’ll still need to find a way to increase your website traffic. One way is by optimizing your content with keywords.
Increased quality traffic
Increasing your website traffic is good. But that doesn’t mean much if you don’t turn those visits into leads or sales.
Narrowing down your target audience through rigorous keyword research methods is important. For example, you could attract more visitors if you only opt for general keywords with no clear intent. But not all will be potential customers.
That’s why in SEO for manufacturers, sometimes a low-volume keyword can produce high-quality traffic. This means that highly-specific topics can lead to potential customers easier.
Low-volume keywords can be an even bigger opportunity for you if there is a lack of content on Google on these specific topics.
Source: shutterstock.com / Photo Contributor: Jirsak
Brand awareness
Ranking high on Google’s search results page for many keywords can have an invaluable impact on your manufacturing business.
The more your website appears on Google’s SERP, the more eyes will be on it. These impressions will have a lasting impact on researchers and raise your brand awareness.
The more people come across your website, the more they’ll want to associate with your brand as an industry leader. You must capitalize on this by providing t quality content that will deepen their trust in your brand.
Build domain authority
Improving your site’s SEO will make Google improve your domain’s authority. This, in turn, will help you rank higher for industry-specific topics.
Google measures domain authority through various factors, including how long visitors stay on your page once they click on it. Providing high-quality content will help you increase the time users spend on your website.
Fast loading and mobile-friendly site optimizations are crucial in Google’s algorithm. SEO can address and maintain all these issues.
Growing customer base
SEO aims to drive more users to your site and product. Not only will you attract B2B researchers, but you’ll also attract regular searchers. This will grow your customer base as the demand for your product increases.
With an expanding presence in search engines, you will attract more potential customers.
Improved local presence
Manufacturers can set up their Google My Business profile to improve their local search presence. Improving your local search presence is a crucial SEO aspect for manufacturers with one or more operation locations.
The “where to buy” + “near me” searches have increased incredibly in recent years. Setting up a Google My Business profile will help local searches get accurate information about your business.
The perks of having a Google My Business profile are:
- Provide accurate company details to local searchers
- More contact avenues for potential customers
- A space for customer reviews will increase trust
- Data insights details about engagement, clicks, and contact requests
Return on investment
A well-established SEO strategy is like a long-lasting return on investment strategy. This is because SEO has long-term value when it comes to generating leads and traffic.
It could take some time until you see the results of your SEO efforts. Once you do, they could bring customers to your product for a long time.
You can stay on top of Google’s ranking with regular maintenance and minor updates. And with quality content with a good conversion rate, you could be looking at a long-time lead pipeline.
So, investing in an SEO strategy will positively impact your manufacturing business in the long run.
5 Practices To Increase SEO Rankings For Manufacturers
Following these simple steps can show you how valuable SEO is to manufacturers.
- Conduct thorough keyword research
- Post new content regularly
- Optimize your website for mobile users and loading speeds
- Track SEO data
- Maintain existing content
1. Conduct thorough keyword research
A vital part of an SEO strategy involves conducting thorough keyword research. It’s imperative to figure out which Google search trends are relevant to your company’s manufacturing processes and field.
Thorough keyword research will help you build a content strategy for the most relevant topics you can use for your page and focus on them based on search volume.
You can check these topics by utilizing SEO tools (paid or free) to get insights into:
- Search volume – how many people look up the keyword on a monthly basis;
- Keyword difficulty – how difficult is it for you to rank with this keyword;
- Keyword relevance – is this keyword relevant to your manufacturing business/industry field;
- Search intent – the purpose of the topic, whether it is informational or transactional.
In time, you’ll be able to identify long-tail keywords that don’t have as much volume as general keywords, but they’ll be perfect for your target audience. They will have a higher likelihood of generating leads.
Source: shutterstock.com / Photo Contributor: one photo
2. Post new content regularly
Once you’ve done your keyword research, it’s time to post content based on those keywords. You need to have the end reader in mind when creating content.
You need to produce high-quality and helpful content to capitalize on each keyword. You don’t want to miss out on a good topic with subpar content that won’t add any value to your visitors.
You want to offer them content that showcases your expertise in the field and turn them into customers. You can write about the following:
- Your products and the solutions it offers;
- Guides on manufacturing processes;
- Shopping guides on different products;
- Comparison of your product and competitor’s counterpart;
- Post news on industry trends.
3. Optimize your website for mobile users and loading speeds
A crucial aspect of your site’s success is its optimization. This includes website design that adapts to the end user’s device, screen size, and loading speeds.
Google prioritizes mobile-friendly sites when indexing pages. According to statistics, more than half of internet searches are done on mobile. Advertisers report that most of the traffic comes from phone users.
Besides, for creating mobile-friendly sites, you need to think of optimizing your website’s loading speed. As the 4G network connection is still the most used type of network connection for mobile users, try to optimize the loading speed to match the speed of a 4G network
4. Track SEO data
To reach your goal of generating leads through your content, you’ll want to track your content’s performance.
You will be able to track your site’s performance by using analytics tools. Some popular tools include Google Search Console, Google Analytics, Semrush, and others.
You will be able to follow your site’s performance in detail when it comes to:
- Click-through rate– how many people click on your page after seeing it on the SERP;
- Engagement– how good are you at retaining visitors;
- Conversion rate– visitors that buy your product, subscribe, download content from your site, etc.;
- Bounce rate– visitors that don’t make a conversion.
5. Maintain existing content
You’ll want to keep your site under maintenance. Follow up on older content and see how it performs now vs. when you posted it. Check competitor rankings for the same keywords. Find out what you can do to improve your content to rank higher.
Links might get broken over time. New technology might come on the market requiring content updates. All these tasks are part of a successful SEO strategy.
Conclusion
Now that you know the answer to how valuable is SEO to manufacturers, don’t waste time in implementing it in practice.
Remember, SEO is a long-term process that needs constant maintenance to yield positive outcomes. Ranking high on Google’s SERP is essential to any manufacturing business that wants to stay on top.
